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FYIGoogle · Demand Gen · Tue, Oct 13, 2026
October Demand Gen drop: Data Strength Uplift metric and Data Manager in GA and DV360
What changed
Google is launching a Data Strength Uplift metric in Google Ads that estimates conversion gains from your data setup, and expanding Data Manager to Display & Video 360 and Google Analytics. Enhanced conversions are coming soon to both. Google says advertisers using Google tag gateway see over 20% conversion uplift in Demand Gen on average.
What to do
Check the new Data Strength Uplift metric once it shows up, and prioritize tag gateway and enhanced conversions if it's low.
Source
← Klaviyo's Composer agent gets an upgrade: scheduled audits, harder questions and reusable skillsKlaviyo can convert HTML email templates to drag-and-drop →
More from Google
- Google's Universal Cart launches in the US across Search and the Gemini app Oct 15
- Google Ads API v26 ships, and releases move to twice a month Oct 14
- Google Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027 Oct 14
- September Demand Gen drop: Business Agent in YouTube ads and one-tap Shorts and Gmail image ads Sep 24
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