Every open Meta, Google, TikTok, Klaviyo and Shopify deadline we've logged, soonest first. Countdowns run to midnight US Eastern on the date. Each one links to its source and says what to do before it lands. Updated Oct 22, 2026.
What to do: Find any live poll ads and plan replacement creative. Ask tool vendors to strip poll fields from creative specs before Oct 27.
What to do: Remove "story" from messenger_positions in any manual-placement ad sets, templates and bulk or agency scripts. Advantage+ Placements need no action. After Oct 27, compare delivery by placement with the week before.
What to do: If your store or an app syncs native Facebook or Instagram Shop orders, confirm what breaks on Oct 27 and move buyers to website checkout.
What to do: If any client or brand runs ads in the social issues, elections or politics category (including advocacy and cause ads), get them approved and serving at least one impression before Oct 27, 12:01am PT (3:01am ET), with final creative and targeting, because you can't edit them after that. If your regular ads touch on topics Meta treats as social issues, watch for them being flagged and held in review this week.
Source: Meta for Developers blog: Upcoming 2026 Restriction Period for US ads ↗
What to do: If a planning dashboard or forecasting tool draws expected-results curves, ask its owner whether it reads these fields and what it will show after Oct 27.
What to do: If you force web destinations inside Website and App campaigns, switch to automatic destination selection or a compatible manual destination before Oct 27.
What to do: Decide before Oct 28 whether you want this on. If not, opt out, or switch it off per ad, and watch site sessions vs. Meta-reported conversions after the switch.
What to do: Get legal to read the new terms before Oct 30. Review robots.txt rules for Meta's crawlers (Meta-ExternalAgent, Meta-WebIndexer) and decide which pages, such as gated, wholesale or member content, you are comfortable having crawled.
What to do: Only matters if you or an app use Global Catalog. Confirm migration before Nov 2.
Source: Shopify developer changelog ↗
What to do: Make sure reporting tools, bulk uploaders and agency scripts have moved to v25.0 or v26.0, and check error logs after Nov 10.
Source: Meta Marketing API changelog ↗
What to do: List every Customer Match and offline-conversion upload that goes through Data Manager (CRM connectors, scheduled file imports, the API). Before Nov 16, check with Google support or your rep whether your pre-hashed files keep working, then compare match rates before and after the switch. Have privacy or legal sign off on unhashed data being sent to Google's secure environment.
What to do: If you turned Dynamic images off because of stock photos, licensed or UGC imagery, or regulated claims, the account switch will no longer protect new PMax campaigns. From Dec 4, set image extraction to Off on each new Performance Max campaign you create. If you use a script or tool to build campaigns, have it send GENERATE_IMAGE_EXTRACTION = OPTED_OUT. When you update an existing campaign through the API, resend the whole asset_automation_settings list, because a partial update wipes the other settings (for example text automation). Check that your landing-page images are licensed for ads.
What to do: Find Search campaigns with Display Network on. To keep today's behavior after Feb 2027, Google says to set Display to Low priority with a 50% budget allocation.
Source: Google Ads & Commerce Blog ↗
What to do: Ask every app that adds code to your storefront whether it uses script tags, and get migration dates. Test tracking pixels on a duplicate theme well before March.
Source: Shopify developer changelog ↗
What to do: If you send WhatsApp marketing to customers outside the US, ask your messaging platform (Klaviyo, Shopify Messaging, or your WhatsApp provider) whether it already sends marketing templates through the Marketing Messages API and when it will finish moving. If you run your own integration, plan the switch before April 2027 if you'll create new WhatsApp accounts, and before Oct 13, 2027 at the latest.
Source: Meta for Developers blog: Sunsetting Marketing Messages on the Cloud API ↗