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FYIGoogle · Demand Gen · Thu, Sep 24, 2026
September Demand Gen drop: Business Agent in YouTube ads and one-tap Shorts and Gmail image ads
What changed
Business Agent for YouTube Ads lets viewers ask a conversational AI about products in video ads with product feeds. Image ads on YouTube Shorts (9:16 full-bleed) and Gmail now open your landing page in one tap. Affiliate Location Extensions bring promoted pins to Google Maps for retail networks.
What to do
Upload 9:16 full-bleed image assets to Demand Gen so Shorts gets the one-click experience.
Source
← Graph API v20.0 was deprecated and removed on Sept 24TikTok adds a Premier Agency Partner tier to its agency badges →
More from Google
- Google's Universal Cart launches in the US across Search and the Gemini app Oct 15
- Google Ads API v26 ships, and releases move to twice a month Oct 14
- Google Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027 Oct 14
- October Demand Gen drop: Data Strength Uplift metric and Data Manager in GA and DV360 Oct 13
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