G
FYIGoogle · Measurement · Thu, Sep 10, 2026
Data Manager integrates with GA and DV360, the Data Manager API goes universal, and Meridian improves
What changed
Google is integrating Data Manager directly into Google Analytics and Display & Video 360, making the Data Manager API, based on IAB Tech Lab's ECAPI standard, a universal pipeline for audiences and conversions, and shipping Meridian marketing mix model improvements.
What to do
If you're piping first-party data into several Google tools by hand, see whether Data Manager can replace those connections.
Source
← Quiet hours for text campaigns delay or skip sends across time zonesGoogle Ads API access moves to Google Cloud projects, and developer tokens are being phased out →
More from Google
- Google's Universal Cart launches in the US across Search and the Gemini app Oct 15
- Google Ads API v26 ships, and releases move to twice a month Oct 14
- Google Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027 Oct 14
- October Demand Gen drop: Data Strength Uplift metric and Data Manager in GA and DV360 Oct 13
Monday brief
Get the changes that matter and the deadlines coming up, every Monday.