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Gemini gets a small-business hub that connects to Google Ads and Shopify
What changed
Google launched a business landing page in the Gemini app, rolling out globally to Gemini app users over the coming days. From there Gemini can connect to Google Ads, Google Business Profile and Workspace, plus third-party apps including Shopify, Canva, Adobe, Wix and Xero. You can also save a brand style (website, brand kit, fonts, colors) that Gemini reuses with Nano Banana 2.1 to make on-brand visuals. Shopify's help page says its Gemini connector works with products, orders, customers, discounts and analytics, within the permissions you approve.
What to do
If your team already lives in Gemini, connect Google Ads read-only first and compare its answers with the Ads UI before you let it near anything else. Check the Shopify access scopes before you approve the connector.
Source
One sponsor per platform. Founding rates while we launch.
More from Google All 21 →
- Google Ads Data Manager stops requiring SHA-256 hashed customer data on Nov 16 and switches to encryption Oct 18
- Google tests ads in AI Mode for people who connect Gmail, Calendar and Photos Oct 16
- Google's Universal Cart launches in the US across Search and the Gemini app Oct 15
- Google Ads API v26 ships, and releases move to twice a month Oct 14
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