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FYIKlaviyo · Segmentation · Thu, Sep 3, 2026
Klaviyo supports up to four RFM models
What changed
You can create up to four independent RFM models, each with its own conversion metric, thresholds and time frame, so customers are scored against people who shop the same way.
What to do
If you sell very different products, like subscriptions and one-offs, split RFM by line.
Source
← Google Ads API v22 sunset on Oct 7Meta is now an AI channel in Shopify admin, and products are shared by default →
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