FYIMeta · Brand & reach · Thu, Oct 15, 2026
Ads Super Burst goes GA, and Meta tests a first-ad-in-Feed slot
What changed
At its Brand Building Summit, Meta said Ads Super Burst, which reserves a 3 to 24 hour window at TV-like scale with optional category exclusivity, is moving to general availability in phases. It's also testing First Impression Ads in the US, the first ad in Feed for one brand per day, and expanded Reels Trending Ads to 15 always-on topics.
What to do
For launches or BFCM, ask your Meta rep about Super Burst availability and pricing in Reach Planner.
Source
← Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30New SMS and WhatsApp consent block for Shopify checkout →
More from Meta
- Marketing API v24.0 is available until Nov 10, 2026 Oct 16
- Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 Oct 15
- Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out Oct 15
- Customer Lifecycle Strategy can now exclude past purchasers automatically Oct 13
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