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FYITikTok · Brand & reach · Tue, Jul 28, 2026
TikTok Q3 Product Preview: TopReach Max Reach, self-serve TopView and geo exclusions
What changed
TikTok's Q3 roundup introduced TopReach Max Reach, which combines TopView and TopFeed in one buy, self-serve TopView booking in Ads Manager with real-time inventory, and TopView Geo Exclusion for national campaigns that skip up to 40% of sub-regions. It also covered updates to Pulse, commerce, search and lead tools.
What to do
For BFCM launches, check TopView inventory in Ads Manager directly instead of waiting on a rep.
Source
← Campaign A/B tests now work together with personalized send timeMeta's AI can now rewrite the headline text on your ad images →
More from TikTok
- TikTok Ad Network, formerly Pangle, is now available for US targeting Oct 5
- TikTok pitches Shopping Assistant, Buy Direct and Lead Agent as agentic ad tools Oct 5
- TikTok One Content Suite API brings creator discovery and Spark Ads authorization to partners like ShopMy Sep 30
- TikTok adds a Premier Agency Partner tier to its agency badges Sep 28
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