FYIMeta · Targeting · Thu, Jul 16, 2026
The Audiences section is being redesigned around labels
What changed
Some advertisers now see custom, lookalike and saved audiences grouped into Customers, Engaged Audiences, Unlabeled Audiences, Lookalikes and Saved Audiences. Labels matter more because value rules can adjust bids based on labeled custom audiences.
What to do
Label your customer and engager audiences now. It makes value rules and lifecycle exclusions easier to set up.
Source
← Klaviyo API 2026-07-15: Custom Objects GA, plus a breaking change to profile conversationsCampaign gradual sending can now go as small as 1% per minute →
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