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Heads upMeta · Measurement · Tue, Sep 1, 2026

New Automatic Events setting lets AI add and manage standard events on your site

What changed

A new Automatic Events option in Events Manager settings says that, when enabled, you allow AI to add and manage standard events on your website, with a dashboard to review or delete what it created. It overlaps with the older "track events automatically without code" feature.

What to do

Check whether it's on in Events Manager. Review any events it created so auto-detected events don't double count your purchase or lead tracking.

Source

Logged Sep 1, 2026 · Platform: Meta · Impact: Heads up

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