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FYIGoogle · Demand Gen · Thu, Aug 27, 2026
August Demand Gen drop: messaging-app conversations and multimodal video creation GA
What changed
Google is testing starting conversations on messaging apps from Demand Gen ads on YouTube, personalizing travel and hotel ads, and made Multimodal Video Creation in Asset Studio generally available, so you can go from storyboard to horizontal and vertical video in one workflow.
What to do
If you lack vertical video, try Asset Studio to cover all Demand Gen inventory.
Source
← Personalized SMS content beta for abandonment, back-in-stock and win-back flowsNew Automatic Events setting lets AI add and manage standard events on your site →
More from Google
- Google's Universal Cart launches in the US across Search and the Gemini app Oct 15
- Google Ads API v26 ships, and releases move to twice a month Oct 14
- Google Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027 Oct 14
- October Demand Gen drop: Data Strength Uplift metric and Data Manager in GA and DV360 Oct 13
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