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Heads upShopify · Analytics · Mon, Sep 21, 2026
Shopify changed how it counts sessions, so conversion rate may shift from Sept 21
What changed
Starting September 21, 2026, Shopify Analytics focuses default sessions on human visitors where the bot filter is available and classifies bot traffic more consistently. Sessions, conversion rate and other session-based metrics may look different without any real change in traffic.
What to do
Annotate Sept 21 in your reporting, and don't read a CVR jump or drop that week as a site change.
Source
← TikTok expands third-party brand safety, viewability and attention measurementSign-up forms are now a native flow action →
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