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FYITikTok · Brand safety · Mon, Sep 21, 2026
TikTok expands third-party brand safety, viewability and attention measurement
What changed
Post-campaign brand safety and viewability measurement now covers more surfaces, including Search, upgraded Smart+, Product GMV Max in the US and TikTok Lite, with DoubleVerify, IAS and Zefr. DoubleVerify attention measurement is also available.
What to do
If brand safety reporting was a blocker for Smart+ or GMV Max, check partner availability for your market.
Source
← Merchant Center adds AI performance insights, and Business Agents come to YouTube adsShopify changed how it counts sessions, so conversion rate may shift from Sept 21 →
More from TikTok
- TikTok Ad Network, formerly Pangle, is now available for US targeting Oct 5
- TikTok pitches Shopping Assistant, Buy Direct and Lead Agent as agentic ad tools Oct 5
- TikTok One Content Suite API brings creator discovery and Spark Ads authorization to partners like ShopMy Sep 30
- TikTok adds a Premier Agency Partner tier to its agency badges Sep 28
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