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FYIGoogle · Shopping · Wed, Sep 16, 2026
Merchant Center adds AI performance insights, and Business Agents come to YouTube ads
What changed
Google's holiday agentic commerce update makes AI performance insights in Merchant Center, which show how shoppers discover your brand through AI experiences, available in the US, Canada, Australia, New Zealand and India. It also adds streamlined checkout tools and product feed best practices for conversational shopping.
What to do
Open the AI performance insights in Merchant Center, and enrich product feeds with the conversational details Google recommends before BFCM.
Source
← Creator Marketing Hub expands globally, and Partnership Ads come to the Meta Ads MCPTikTok expands third-party brand safety, viewability and attention measurement →
More from Google
- Google's Universal Cart launches in the US across Search and the Gemini app Oct 15
- Google Ads API v26 ships, and releases move to twice a month Oct 14
- Google Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027 Oct 14
- October Demand Gen drop: Data Strength Uplift metric and Data Manager in GA and DV360 Oct 13
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