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FYIShopify · CRO & testing · Fri, Oct 2, 2026
Rollouts can now schedule and A/B test discounts
What changed
Discounts can be included in Rollouts to launch an offer to part of your traffic, compare offers against existing ones with conversion results, and ship discount, theme and checkout changes together. Rollouts also got a redesigned setup in September.
What to do
Use it to test BFCM offer levels on a slice of traffic before going sitewide.
Source
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