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FYIKlaviyo · Data · Wed, Oct 14, 2026
Custom Objects are now available on all Klaviyo accounts
What changed
Every Klaviyo account can now create custom objects, such as subscriptions, appointments or vehicles, and use them in flows and templates. The Custom Objects API went GA in the 2026-07-15 revision.
What to do
If you keep subscription or loyalty data outside Klaviyo, model one object and try it in a flow.
Source
← Sign-up forms can now collect explicit email tracking consentGoogle Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027 →
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