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Heads upKlaviyo · Compliance · Wed, Oct 14, 2026
Sign-up forms can now collect explicit email tracking consent
What changed
Klaviyo sign-up forms can collect explicit marketing and email tracking consent from new subscribers, to keep measuring engagement while complying with EU privacy rules. It builds on July's open tracking and September's click tracking controls.
What to do
If you mail EU subscribers, add the consent field to your forms and check how untracked profiles affect engagement segments.
Source
← Klaviyo can convert HTML email templates to drag-and-dropCustom Objects are now available on all Klaviyo accounts →
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