FYIMeta · Targeting · Fri, Aug 7, 2026
Customer-list audiences can now be marked "exclusion only"
What changed
When creating a customer list custom audience, you can choose "Only exclusions." These audiences can't be used for targeting or lookalikes, and the choice can't be changed later.
What to do
Use it for sensitive lists, like current subscribers or employees, that should only ever be excluded.
Source
← Shopify Campaign Autopilot adds Microsoft AdvertisingShop Campaigns spend, ROAS and CAC are now available in ShopifyQL →
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