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FYIShopify · Marketing · Tue, Aug 4, 2026
Shopify Campaign Autopilot adds Microsoft Advertising
What changed
Campaign Autopilot, in early access, can create or connect a Microsoft Advertising account and run Performance Max campaigns there, with budget allocated automatically across connected channels.
What to do
Interesting for small brands. If you already run Microsoft Ads, keep it out of Autopilot so budgets don't conflict.
Source
← TikTok Symphony upgrades to Dreamina Seedance 2.5 with 30-second AI videoCustomer-list audiences can now be marked "exclusion only" →
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