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Shopify Campaign Autopilot opens to all merchants and can now run Meta, Snapchat and Shop ads, with X Ads coming
What changed
Campaign Autopilot is now available to all merchants from the Growth tab in Shopify admin. You set a budget and guardrails, and Autopilot looks at your store, products and customers, builds a campaign, chooses channels, splits spend across them and moves budget towards what is working. Channels listed are Meta Ads, Microsoft Advertising, Snapchat, Shop and Shopify Messaging, with X Ads "soon". It also suggests SEO changes for you to review and approve.
What to do
Mostly for small brands without a media buyer. If you already run Meta or Microsoft ads yourself, don't connect the same accounts to Autopilot, or two systems will move budget against each other. If you test it, start with a capped budget and compare it with your own campaigns on a holdout or a clear time window.
Source
One sponsor per platform. Founding rates while we launch.
More from Shopify All 24 →
- Shopify adds channel mapping: choose which product fields feed each sales channel's titles, images and categories Oct 28
- Shop Campaigns with external platforms on now also run through Shopify's Catalog API, so outside apps and AI agents can earn your commission Oct 27
- Shopify builds Knowledge base into the admin to control the facts AI agents get about your store Oct 26
- Shopify Rollouts can now schedule and A/B test catalog changes, so per-market pricing can go live with your theme and checkout updates Oct 23
More on Marketing
- Shopify Campaign Autopilot adds Microsoft Advertising Shopify · Aug 4
- Shopify Messaging adds WhatsApp marketing campaigns Shopify · Jul 29
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