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FYIShopify · Shop Campaigns · Tue, Oct 27, 2026

Shop Campaigns with external platforms on now also run through Shopify's Catalog API, so outside apps and AI agents can earn your commission

What changed

Shopify's developer changelog says Promoted Placements is now in beta and includes Shop Campaigns. If you run Shop Campaigns with external platforms turned on, the Catalog API now counts as one of those platforms. Apps and agents that search Shopify's catalog with search_catalog can show your products and earn the commission you fund, on top of Shopify's base rate. Shoppers who click land in Shop (shop.com). Access for developers is invite-only for now, and the changelog doesn't say how much traffic to expect.

What to do

If you run Shop Campaigns, check whether external platforms are switched on and whether you're happy paying your commission on sales that start in third-party apps and AI shopping agents. Watch Shop Campaigns results by source over the next few weeks.

Source

Shopify desk · open
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Logged Oct 27, 2026 · Platform: Shopify · Impact: FYI

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