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Shopify Messaging adds WhatsApp marketing automations, with abandoned browse, cart and checkout templates
What changed
Shopify Messaging can now send WhatsApp messages automatically. It comes with pre-built templates for abandoned browse, abandoned cart and abandoned checkout, and you can add WhatsApp steps to your own automations. Set it up in Messaging > Automations. This builds on the WhatsApp marketing campaigns Shopify Messaging added in July, which are priced per message sent.
What to do
If you already send abandonment flows from Klaviyo or another tool, don't switch on Shopify's WhatsApp versions as well, or customers who opted in to both get duplicate nudges. If WhatsApp is new for you, test the abandoned checkout template on a small segment first, and check per-message pricing against the recovered revenue.
Source
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More from Shopify All 27 →
- Shopify now checks barcodes against the GS1 registry and suggests marking real ones as GTINs Oct 29
- Shopify Campaign Autopilot opens to all merchants and can now run Meta, Snapchat and Shop ads, with X Ads coming Oct 28
- Shopify adds channel mapping: choose which product fields feed each sales channel's titles, images and categories Oct 28
- Sidekick now drafts storefront changes and tests them on AI-simulated shoppers; SimGym adds journey, discovery and add-to-cart tests Oct 28
More on SMS & WhatsApp
- Klaviyo's channel affinity predictions now rank WhatsApp alongside email, SMS and push Klaviyo · Oct 29
- WhatsApp marketing messages stop working on the Cloud API on Oct 13, 2027 and must move to the Marketing Messages API Meta · Oct 21
- New SMS and WhatsApp consent block for Shopify checkout Klaviyo · Oct 15
- Quiet hours for text campaigns delay or skip sends across time zones Klaviyo · Sep 10
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