G
FYIGoogle · API & tools · Wed, Oct 14, 2026
Google Ads API v26 ships, and releases move to twice a month
What changed
v26 adds Search Lift measurement, Local Services Performance Max creation, vertical-agnostic travel bid modifiers, and a unified enhanced conversions setting (Customer.enablement_setting) that replaces enhanced_conversions_for_leads_enabled. From v26, Google ships two API releases a month. Major versions still last a year.
What to do
If you or your tools read the old enhanced-conversions-for-leads field, plan the switch to the new setting.
Source
← Google Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out →
More from Google
- Google's Universal Cart launches in the US across Search and the Gemini app Oct 15
- Google Ads adds channel priority and budget caps, and the Display setup on Search changes in Feb 2027 Oct 14
- October Demand Gen drop: Data Strength Uplift metric and Data Manager in GA and DV360 Oct 13
- September Demand Gen drop: Business Agent in YouTube ads and one-tap Shorts and Gmail image ads Sep 24
Monday brief
Get the changes that matter and the deadlines coming up, every Monday.