Action requiredMeta · Shops & commerce · Thu, Oct 15, 2026
Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out
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Until Oct 28, 2026 (midnight ET)
What changed
Meta notified advertisers that from October 28, 2026 it will add product browsing to ads that are already running. A tap may open an in-app page with product details and suggestions before sending people to your site. Meta cites a 3% average conversion gain from an August test of about 117,700 advertisers. You can opt out from the notice, or toggle it per ad in Advantage+ Creative and Destination settings.
What to do
Decide before Oct 28 whether you want this on. If not, opt out, or switch it off per ad, and watch site sessions vs. Meta-reported conversions after the switch.
Source
← Google Ads API v26 ships, and releases move to twice a monthMeta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 →
More from Meta
- Marketing API v24.0 is available until Nov 10, 2026 Oct 16
- Ads Super Burst goes GA, and Meta tests a first-ad-in-Feed slot Oct 15
- Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 Oct 15
- Customer Lifecycle Strategy can now exclude past purchasers automatically Oct 13
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