Heads upMeta · Shops & commerce · Wed, Jul 29, 2026
Eligible creatives now default to Website and Shop when you have a Meta shop
What changed
Starting in API v26.0, eligible ad creatives automatically default to destination_type WEBSITE_AND_SHOP when the advertiser has a shop. Advertisers can opt out by setting destination_type to WEBSITE_AND_SHOP_OPT_OUT.
What to do
If you want every click to land on your site, check new ads' destination settings, and make sure API tools send the opt-out value.
Source
← Web-only destination creatives blocked in Website and App campaigns from Oct 27Poll ads can no longer be created or updated on any version from Oct 27 →
More from Meta
- Marketing API v24.0 is available until Nov 10, 2026 Oct 16
- Ads Super Burst goes GA, and Meta tests a first-ad-in-Feed slot Oct 15
- Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 Oct 15
- Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out Oct 15
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