Heads upMeta · Campaign setup · Wed, Jul 29, 2026
Web-only destination creatives blocked in Website and App campaigns from Oct 27
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Until Oct 27, 2026 (midnight ET)
What changed
A creative with applink_treatment set to web_only can no longer be attached to an ad in a campaign using Website and App conversion locations. It applies on v26.0+ now and to all Marketing API versions on October 27, 2026.
What to do
If you force web destinations inside Website and App campaigns, switch to automatic destination selection or a compatible manual destination before Oct 27.
Source
← Ads in WhatsApp Status get carousels, offsite conversion optimization and moreEligible creatives now default to Website and Shop when you have a Meta shop →
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