FYIMeta · Placements · Wed, Jul 29, 2026
Ads in WhatsApp Status get carousels, offsite conversion optimization and more
What changed
With v26.0, ads in WhatsApp Status support up to 10 carousel cards, offsite-conversion optimization for Sales, Leads and Engagement, Landing Page View optimization, and a WhatsApp identity spec. They're also available through the Marketing API.
What to do
Worth a small test if WhatsApp is a meaningful channel for your audience.
Source
← Shopify Messaging adds WhatsApp marketing campaignsWeb-only destination creatives blocked in Website and App campaigns from Oct 27 →
More from Meta
- Marketing API v24.0 is available until Nov 10, 2026 Oct 16
- Ads Super Burst goes GA, and Meta tests a first-ad-in-Feed slot Oct 15
- Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 Oct 15
- Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out Oct 15
Monday brief
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