Heads upMeta · Placements · Thu, Aug 20, 2026
Meta is testing removing placement, device and OS exclusions from ad sets
What changed
Advertisers in a test see a notice that removing placements, platforms, devices and operating systems will no longer be available in ad sets. According to Jon Loomer it applies to Sales and Leads objectives, excludes sensitive verticals, and requires the new multimedia creation flow. Value rules are the suggested alternative for bidding placements up or down.
What to do
Write down where you rely on placement exclusions, such as Audience Network, and set up placement value rules now so you have a fallback.
Source
← Meta AI can now review your ad performance and benchmark your organic contentAI Max adds multi-campaign budget and ROI target A/B tests, and Performance Planner can apply changes →
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