Heads upMeta · AI & agents · Tue, Oct 6, 2026
Customer Lifecycle Strategy opens to all, and Ads Creative Studio rolls out more widely
What changed
At Advertising Week New York, Meta made Customer Lifecycle Strategy available to all advertisers, so acquisition campaigns get recommendations to exclude existing customers. Ads Creative Studio is rolling out to more advertisers, AI audience discovery is coming to Detailed Targeting by year end, and Meta is building checkout inside conversations with retail partners.
What to do
Turn on Customer Lifecycle Strategy for prospecting campaigns, and check Ads Creative Studio for your top creative by objective.
Source
← Meta and Sierra preview the Personal Agent Protocol for AI agents buying from businessesKlaviyo adds social revenue reporting for Instagram →
More from Meta
- Marketing API v24.0 is available until Nov 10, 2026 Oct 16
- Ads Super Burst goes GA, and Meta tests a first-ad-in-Feed slot Oct 15
- Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 Oct 15
- Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out Oct 15
Monday brief
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