FYIMeta · AI & agents · Tue, Oct 6, 2026
Meta and Sierra preview the Personal Agent Protocol for AI agents buying from businesses
What changed
Meta previewed Personal Agent Protocol, an open standard it and Sierra are developing with partners including Shopify, Stripe and Walmart, that defines how personal agents like Muse interact with businesses to buy, book and resolve support issues.
What to do
If you block AI agents on your site, revisit that as agent shopping grows. Watch for Shopify support.
Source
← Sequenced Events lets Leads campaigns optimize for qualified website leadsCustomer Lifecycle Strategy opens to all, and Ads Creative Studio rolls out more widely →
More from Meta
- Marketing API v24.0 is available until Nov 10, 2026 Oct 16
- Ads Super Burst goes GA, and Meta tests a first-ad-in-Feed slot Oct 15
- Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 Oct 15
- Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out Oct 15
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