FYIMeta · Optimization · Tue, Oct 6, 2026
Sequenced Events lets Leads campaigns optimize for qualified website leads
What changed
Some advertisers can now pick "Maximize number of conversion leads" on Leads campaigns with a Website conversion location, so delivery optimizes for a higher-value action that follows the first lead event. Meta hasn't documented the feature officially, so it may still be a test.
What to do
If you run lead gen on your site, check whether you have it and test it against your standard lead optimization.
Source
← Shop now recognizes shoppers while they browse, syncing carts across devicesMeta and Sierra preview the Personal Agent Protocol for AI agents buying from businesses →
More from Meta
- Marketing API v24.0 is available until Nov 10, 2026 Oct 16
- Ads Super Burst goes GA, and Meta tests a first-ad-in-Feed slot Oct 15
- Meta's new Commercial Terms let it crawl advertiser websites and use the content to train AI, from Oct 30 Oct 15
- Meta turns on in-app product browsing for existing ads on Oct 28 unless you opt out Oct 15
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