FYIKlaviyo · Email · Tue, Nov 3, 2026

Klaviyo in Shopify: a free version of Klaviyo that runs inside Shopify admin, with one form, 3 flows, 250 profiles and 500 emails a month

What changed

Klaviyo launched Klaviyo in Shopify, an app that lets new Shopify stores run sign-up forms, emails and automated flows from inside the Shopify admin, with no separate login. Guided setup builds a sign-up form, a welcome flow and an abandoned checkout flow from the brand information already in the store, and a dashboard in Shopify tracks subscribers, conversions and flow revenue. Composer, Klaviyo's AI marketing agent, is included. It's free to start and limited to one live sign-up form, up to 3 automated flows, up to 250 active profiles and up to 500 emails a month; upgrading adds unlimited flows, text messages and custom segmentation, and forms, flows and subscribers carry over. Only the store owner can finish setup inside Shopify; staff finish on klaviyo.com. Klaviyo says established brands will continue to use Klaviyo.com.

What to do

Nothing changes for an existing Klaviyo account. If you launch new or test Shopify stores, you can get a welcome and abandoned checkout flow live from Shopify admin for free, but plan to upgrade once you pass 250 profiles or 500 emails a month, or need SMS or segments. Agencies: make sure the store owner, not a collaborator account, does the setup.