Action requiredMeta · Placements · Wed, Jul 29, 2026
Messenger Stories is retired as an ad placement on every API version on Oct 27
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Until Oct 27, 2026 (midnight ET)
What changed
Meta deprecated the Messenger Stories placement in Marketing API v26.0. On October 27, 2026 it applies to all versions, including unversioned calls. The "story" value in messenger_positions is silently dropped, with no error, and no longer appears in effective placements. Historical targeting data may still show it.
What to do
Remove "story" from messenger_positions in any manual-placement ad sets, templates and bulk or agency scripts. Advantage+ Placements need no action. After Oct 27, compare delivery by placement with the week before.
Source
← Poll ads can no longer be created or updated on any version from Oct 27Instagram Explore Feed is no longer available as an ad placement →
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